3 Simple Tricks to Make Your Website Look More Professional

1. Upload a favicon

Your favicon is the little icon that shows up in the tab at the top of your browser. It’s a subtle touch, but it really affects how your website visitors perceive your site. Featuring your logo or even a pop of colour is a great way to make sure your website tab stands out amongst a string of others.

2. Give your ‘About Me’ page some love

If you take a peek at your website analytics, it might surprise you to see that the ‘about me’ page is one of the most visited. If you don’t have an ‘about me’ page, you really should hop to it! These days people are really interested in reading up about who’s behind the scenes of the business and want to connect in a more human way. Adding a photo of yourself, your team or your workplace is a great idea to encourage engagement. If you’re a little on the shy side, simply add a short and sweet ‘about me’ paragraph and add in a few memorable human details that your website visitors can connect with or remember you by. For example, you could highlight your obsession with golden retrievers or reveal that your favourite sport is Mexican Wrestling.

3. Make use of your footer

Website visitors are trained to know that the footer is a trusty place for them to go to navigate through your site with ease. The aim of the game with your website is to keep people on your site for as long as you can, so making navigation easy for visitors is key. A full footer that includes links to your about me page, contact page and services page is great for navigation and also helps with SEO (search engine optimisation).

Hopefully these 3 simple tricks help you to make your website look more professional and help you attract and land more clients and customers.